Denver Awards
Category
Packaging
Annual ID
DEN25_DE038M
You’ll be hard pressed to find a brand that believes in the power of play to do more for the state of Indiana than the Hoosier Lottery. Yet the brand’s decade-old campaign, which focused on the possibility of winning, wasn’t telling that story. And the disconnect between the brand’s purpose and players’ perception was evident in the research. As the only lottery named after its people, the Hoosier Lottery needed an evolved brand platform that aligned with its commitment to rewarding, inspiring and celebrating play, while also reminding Hoosiers of the positive outcomes play has the power to create, like the more than $7B giving back to good causes since 1989. Through a complete brand refresh, Champions of Play proves to players why the Hoosier Lottery is about so much more than a potential win, but about sparking joy for players across the state in the simple, accessible and rewarding ways that only play can.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Production Company
Stept
Music / Sound Production Company
Coupe Studios / Boulder
Post Production Company
Wild Manor
Art Director
Rachel Morgan
Chief Creative Officer
Norm Shearer
Creative Director
Jen Arnold
Group Creative Director
Shea Tullos
Brand Strategist
Fiona Koshy
Group Strategy Director
Stacey Trunnell
Senior Art Director
Matt Chiabotti
Senior Copywriter
Ryan Johnson
Brian Denison
Account Director
Danielle Deats
Account Manager
Jose Castenada-Martinez
Account Supervisor
Rian Rosado
Associate Project Manager
Alexis Madrid
COO & General Manager
Donald Redic
Founder and CEO
Joe Conrad
Integrated Producer
Raven Checkush
Media Director
Matt Stontz
Media Supervisor
Alex Hyland
Production Design Manager
Stephen Hausrath
Production director
Martha Douglas
Project Management Director
Helen Rudolph-Shabinsky
Retail & Advertising Manager
Alison Baker
Senior Director of Marketing
Brittany D'Haenens
Senior Motion & Video Designer
Ben Micek
Senior Production Designer
Jeff Olson
Senior Project Manager
Torrie Eberhard
Sr. Account Manager
Mary Bolton
Sr. Brand & Advertising Specialist
Katie Webber
Sr. Digital Marketing Manager
Dustin Thompson
Sr. Manager - Public Relations, Sponsorships & Event Marketing
Jason Mueller
VP, Comms & Media
Chris Shewmake
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