Denver Awards
Category
Craft / Art Direction
Annual ID
DEN25_DE043M
If you think Telluride and Mountain Village is solely a winter destination, think again. Because summer looks just as magical.
For this year’s iteration of the Beyond It All campaign, we wanted to show travelers that summer in Telluride and Mountain Village is where leisure and adventure blend to create the most magical vacation experience. To do that, we utilized existing photography assets of Telluride and Mountain Village while overlaying larger than life elements. Combining those two made it possible for us to make this location feel like something straight out of your wildest dreams. In the end, we were able to portray this destination as the most surreal getaway you’ll ever see. A place where the unexpected and extraordinary make you feel like you’re Beyond It All.
For this year’s iteration of the Beyond It All campaign, we wanted to show travelers that summer in Telluride and Mountain Village is where leisure and adventure blend to create the most magical vacation experience. To do that, we utilized existing photography assets of Telluride and Mountain Village while overlaying larger than life elements. Combining those two made it possible for us to make this location feel like something straight out of your wildest dreams. In the end, we were able to portray this destination as the most surreal getaway you’ll ever see. A place where the unexpected and extraordinary make you feel like you’re Beyond It All.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Karsh Hagan
Art Director
Peter Halvorson
Associate Creative Director
Kristine Crawford
Chief Creative Officer
Jeff Martin
Copywriter
Nate Gendler
Editor
Peter Halvorson
Executive Creative Director
Dave Cook
Senior Art Director
Callie Keeling
Senior Producer
Maria Ferrando
Account Manager
Brittany LeBlanc
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
VP Account Service
Lauren Corna
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