Denver Awards
Category
Craft / Illustration
Annual ID
DEN25_DE044M
Our Max-A-Million Scratch-Off launch campaign showcased its key feature: twenty-five top prizes of one million dollars, promising widespread millionaire-making potential.
To dramatize this game-changing twist, we developed a whodunit-style commercial. Two detectives search for a Max-A-Million winner, but with 25 million-dollar prizes, anyone in the room could be the lucky millionaire, powerfully emphasizing the broad winning opportunities.
Complementing the commercial, the interactive "Whose Winnings Are Whose" digital game challenged users to deduce which extravagant items belonged to various millionaire characters based on their personality. Featuring custom illustrations, this engaging experience extended the campaign's theme and offered users a chance to win Max-A-Million Scratch Offs themselves.
https://whosewinningsarewhose.com/
To dramatize this game-changing twist, we developed a whodunit-style commercial. Two detectives search for a Max-A-Million winner, but with 25 million-dollar prizes, anyone in the room could be the lucky millionaire, powerfully emphasizing the broad winning opportunities.
Complementing the commercial, the interactive "Whose Winnings Are Whose" digital game challenged users to deduce which extravagant items belonged to various millionaire characters based on their personality. Featuring custom illustrations, this engaging experience extended the campaign's theme and offered users a chance to win Max-A-Million Scratch Offs themselves.
https://whosewinningsarewhose.com/
Campaign
Whos Winnings Are Whose
https://whosewinningsarewhose.com/
Whose Winnings Are Whose (Back Up Link)
https://ncel-max-a-mill.netlify....
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Production Company
Seed Media
Music / Sound Production Company
Coupe Studios / Boulder
Post Production Company
11 Dollar Bill
Art Director
Rachel Bourgeois
Chief Creative Officer
Norm Shearer
Copywriter
Abby Cotter
Creative Director
Rachel Hickey
Director
Greg Pop
Executive Creative Director
Brian Watson
Group Creative Director
Shea Tullos
Producer
Mattias Sullivan
Jamie Slade
Brand Strategist
Fiona Koshy
Executive Producer
Bradley Johnson
Lisa Effress
Aaron Lasko
Account Director
John Dobson
Account Manager
Erica Lydon
Account Supervisor
Jordan Power
Creative Lead
Wayde Samuel
Custom Music
William Kuepper
Digital Experience Director
Tyler Hearn
Digital Producer
Skyler Taube
Founder and CEO
Joe Conrad
LP
Matt Ackerman
Production director
Martha Douglas
Project Manager
Bre Robb
Senior Front End Developer
Austin Lliteras
Sound engineer
Taylor Marvin
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