Denver Awards
Category
Gaming / Branded Games
Annual ID
DEN25_IN013M
The accompanying Digital Activation, Reel in The Fun, plays off the TV spot, which features a couple out on the pond for a day of fishing (not catching) until one angler reveals he’s brought along the Hoosier Lottery’s new Multiply the Money Scratch-offs. That’s when the fun really starts multiplying—in the form of hundreds of fish launching themselves into the boat. The Digital Activation lured players in each week to try their hand at tapping as many fish as they could in the time allowed while avoiding obstacles like life jackets, discarded boots and worms. Each play earned an entry into a prize pack giveaway, multiplying the fun even further.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Chief Creative Officer
Norm Shearer
Creative Director
Jen Arnold
Group Creative Director
Shea Tullos
Content Strategist
Ethan Nosky
Group Strategy Director
Stacey Trunnell
Senior Art Director
Ande Eich
Senior Copywriter
Dan Hawes
Account Director
Danielle Deats
Associate Project Manager
Alexis Madrid
Digital Experience Director
Tyler Hearn
Digital Producer
Skyler Taube
Founder and CEO
Joe Conrad
Media Director
Matt Stontz
Media Supervisor
Alex Hyland
Production Design Manager
Stephen Hausrath
Senior Front End Developer
Austin Lliteras
Senior Production Designer
Jeff Olson
Senior Project Manager
Torrie Eberhard
Sr. Account Manager
Mary Bolton
VP, Comms & Media
Chris Shewmake
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