Shag

Anyone who is a caring pet parent has an unconditional love for their pets, regardless of how they behave. Instead of doing what every other brand does and tell people how perfect their dogs are, we connected with consumers over the real truth. Our little pets can be real bastards sometimes, but we love them anyways.

The relatable 360-campaign "Feed Them The Best. Whether They Deserve It or Not." broke the mold of traditional pet food advertising coming to life in TV, Paid Social and Out of Home.

This spot features Gordon, a very, very hairy pup. And we all know what happens with hair pups, the hair gets everywhere, all the time until eternity. This spot highlights that truth and perhaps pushes it to hyperbole of life with a shag monster.