Denver Awards
Category
Television, VOD & Online Video / Single
Annual ID
DEN25_MI021B
Arapahoe Basin’s strength became its weakness. A-basin has a reputation for its spring skiing and spring vibe. Even though people with Ikon passes have access to 5-7 days at The Basin, they often save their days and then don't end up using them all. Our business problem was to convince pass holders to use more days and visit earlier in the season.
To do this we needed to not only get people thinking about skiing earlier than usual, but remind them to get into shape to ensure that they were A-Basin ready on day one.This spot models how you can work ski-prep into your everyday life and prepare for a mountain that’s 73% advanced-expert terrain.
To do this we needed to not only get people thinking about skiing earlier than usual, but remind them to get into shape to ensure that they were A-Basin ready on day one.This spot models how you can work ski-prep into your everyday life and prepare for a mountain that’s 73% advanced-expert terrain.
2025 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Cactus / Denver
Client / Brand
Arapahoe Basin
Production Company
Lumenati
Music / Sound Production Company
Coupe Studios / Boulder
Chief Creative Officer
Norm Shearer
Design Director
Sarah Berkheimer
Director
Evan Swinehart
Director of Photography
Brad Conner
Editor
Jeff Wilson
Executive Creative Director
Brian Watson
Producer
Justin Springer
Aaron Garrison
Assistant Editor
Josi Robinson
Executive Producer
Cameron Grimes
Senior Art Director
Sammie O'Sullivan
Senior Copywriter
Dan Hawes
Senior Creative Director
Jeff Strahl
1st AC
Ben Zuckerman
Account Supervisor
Heather Vazza
Associate Director of Brand Strategy
Rob Troller
Chief Operating Officer
Alan Henceroth
Colorist
Jonnie Sirotek
Communications manager
Shayna Silverman
Content Specialist/Photographer
Lucas Herbert
Engineer
Alex Hawley
Head of Production
Alex Dean Rodriguez
Integrated Producer
Raven Checkush
Media Director
Matt Stontz
Production Design Manager
Stephen Hausrath
Production director
Martha Douglas
Project Manager
Bre Robb
Senior Brand Manager
Whitney Henceroth
Senior Front End Developer
Austin Lliteras
Senior Motion & Video Designer
Ben Micek
Senior Project Manager
Torrie Eberhard
VP of Marketing & Skier Services
Jesse True
VP, Account Leadership
Ainslie Fortune
VP, Comms & Media
Chris Shewmake
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