Denver Awards
Category
Craft / Writing
Annual ID
DEN25_MI027B
Tupac versus Biggie. Kendrick versus Drake. And now, Litehouse versus every other boring condiment and non-refrigerated ranch dressing on the planet.
Inspired by Kendrick and Drake’s recent feud, we decided to stake Litehouse’s claim as America’s #1 Refrigerated Ranch Dressing by turning music into the medium. We wrote our own original diss tracks (nay, Dip Tracks) that call out the ketchups, mustards, and non-refrigerated dressings of the world.
Each track was professionally recorded and brought to life with its own music video, dropping the mic on the competition for good.
Inspired by Kendrick and Drake’s recent feud, we decided to stake Litehouse’s claim as America’s #1 Refrigerated Ranch Dressing by turning music into the medium. We wrote our own original diss tracks (nay, Dip Tracks) that call out the ketchups, mustards, and non-refrigerated dressings of the world.
Each track was professionally recorded and brought to life with its own music video, dropping the mic on the competition for good.
2025 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Karsh Hagan
Associate Creative Director
Ben Rindels
Chief Creative Officer
Jeff Martin
Copywriter
Nate Gendler
Design Director
Greg Ryan
Executive Creative Director
Dave Cook
Director / Editor
Chad Neidt
Woody Roseland
Senior Producer
Maria Ferrando
Account Manager
Jackie Wolles
Broadcast Editor
Colton McKee
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
Director of Video and Motion
Justin Levin
Group Account Director
Carol Quinn
Related Awards
