Denver Awards
Category
Craft / Cinematography
Annual ID
DEN25_MI034B
North Carolina Education Lottery's $8 Million Money Maker Scratch-off, offers prizes starting at an impressive $400 and climbing all the way to a staggering $8 million, this ticket demanded a launch as sophisticated as its wins.
Our approach was to elevate the scratch-off to the realm of luxury goods. We crafted a campaign with the polished, alluring aesthetic of a high-end perfume advertisement, immediately setting a tone of exclusivity and serious winnings. This sophisticated air extended seamlessly to our digital activation, "Find the Money Maker." This engaging experience challenged participants to spot the $8 Million Money Maker scratch-off nestled within a collection of opulent luxury items, reinforcing its premium status and the significant rewards it offers.
Our approach was to elevate the scratch-off to the realm of luxury goods. We crafted a campaign with the polished, alluring aesthetic of a high-end perfume advertisement, immediately setting a tone of exclusivity and serious winnings. This sophisticated air extended seamlessly to our digital activation, "Find the Money Maker." This engaging experience challenged participants to spot the $8 Million Money Maker scratch-off nestled within a collection of opulent luxury items, reinforcing its premium status and the significant rewards it offers.
2025 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Cactus / Denver
Production Company
Lumenati
Content/s
Music / Sound Production Company
Coupe Studios / Boulder
Art Director
Rachel Morgan
Chief Creative Officer
Norm Shearer
Creative Director
Rachel Hickey
Director
Ariel Martin
Director of Photography
Adam Carboni
Editor
Jeff Wilson
Executive Creative Director
Brian Watson
Group Creative Director
Shea Tullos
Photographer
Alex Rodriguez
Producer
Justin Springer
Kerry Girvin
Brand Strategist
Fiona Koshy
Executive Producer
Leslie Allen
Aaron Lasko
Senior Copywriter
Brian Denison
Senior Producer
Paul Watson
Account Director
John Dobson
Account Manager
Erica Lydon
Account Supervisor
Jordan Power
Digital Experience Director
Tyler Hearn
Digital Producer
Skyler Taube
Founder and CEO
Joe Conrad
Grip/Gaffer
Brad Conner
Photographer Assistant
Ben Zuckerman
Post Producer
Erin BonSalle
Production Designer
Emily Han-Young Hurd
Production director
Martha Douglas
Project Manager
Bre Robb
Senior Front End Developer
Austin Lliteras
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