This is an Ad

This is a write-up for the Denver One Club Award about an ad that proudly proclaims that it’s an ad. And sure we could wax poetic about how amazing our spot is? But we’ll just be honest. It’s an ad. One that tells the viewer that in the first few seconds. Because, why not?

The harsh truth is that beer advertising is broken. Everyone’s trying to be something. Cinematic. Nostalgic. Heartfelt. Doing anything and everything possible to convince the world that they’re not an ad.

That’s boring, so we instead went the other direction and decided to simply tell the truth. Now all you have to do is just watch our ad about being an ad. So hope you enjoy it ad jury!