It's Electric

There are over 4M electric cars in the US. AAA believes that number should be higher. But one of the biggest misconceptions of them is that you can’t road trip with an electric vehicle.

We wanted to run over that myth.

To do so, we made a short documentary celebrating all things electricity through art, music and technology while going on an actual road trip from Atlanta to Nashville and back.

To match the electricity of our subjects, we utilized light painting for our title cards and to illustrate the EV charging. We also created teaser trailers for paid media support to direct folks to watch the full longform video.