Denver Awards
Category
Craft / Writing
Annual ID
DEN25_MI054M
For the rollout of the new Mega Millions, which includes automatic multipliers on every play, higher starting jackpots and bigger non-jackpot prizes—the Hoosier Lottery set out to educate players in an entertaining way that hypes the new game changes and proves why this is the most mega Mega Millions ever. A classic locker room pump-up speech from our passionate coach to his down-and-out underdogs creates the framework for layered storytelling punctuated by fantastic performances, dramatic lighting, bespoke art and wardrobe, and the ultimate bait-and-switch, proving how the exciting changes to the new Mega Millions make every play feel even bigger.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Client / Brand
Hoosier Lottery
Production Company
Futuristic Films
Music / Sound Production Company
Coupe Studios / Boulder
Chief Creative Officer
Norm Shearer
Creative Director
Jen Arnold
Director
Jamie Ting
Editor
James Bedford
Group Creative Director
Shea Tullos
Strategist
Kristen Knape
Content Strategist
Ethan Nosky
Executive Producer
Christian Silberbauer
Senior Art Director
Astrid Michelson
Senior Copywriter
Storm Sternad
Account Director
Danielle Deats
Associate Project Manager
Alexis Madrid
COO & General Manager
Donald Redic
Founder and CEO
Joe Conrad
Head of Development
Dylan Stephens
Head of Post
Brittany Horwege
Line Producer
Samantha Sigler
Media Director
Matt Stontz
Media Supervisor
Alex Hyland
Production Design Manager
Stephen Hausrath
Production director
Martha Douglas
Retail & Advertising Manager
Alison Baker
Senior Director of Marketing
Brittany D'Haenens
Senior Motion & Video Designer
Ben Micek
Senior Production Designer
Jeff Olson
Senior Project Manager
Torrie Eberhard
Sr. Account Manager
Mary Bolton
Sr. Brand & Advertising Specialist
Katie Webber
Sr. Digital Marketing Manager
Dustin Thompson
Sr. Manager - Public Relations, Sponsorships & Event Marketing
Jason Mueller
VP, Comms & Media
Chris Shewmake
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