Denver Awards
Category
Craft / Editing
Annual ID
DEN25_MI055M
Dramatic lighting, quick zooms, and shaky handheld cameras, combined with art and wardrobe, create a realistic documentary-style locker room moment that sets the stage for the perfect bait-and-switch. This fun misdirection culminates in Post, where we have 30 seconds to shift the emotions of the players with pacing and musical timing. The scene begins with the players’ emotions showing defeat and frustration as the Coach starts his pump-up speech. As the Coach continues talking, he reveals the game plan—the new Mega Millions from the Hoosier Lotto—creating confusion among the players. A simple question from a player, “What about the game?” helps us reach our lean-forward moment, the moment everything changes, when the Coach leans in to reveal this lotto game, “Is the Game!” We witness inspiration and triumph hit the team’s faces as they jump up ready to play the game.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver, CO
Client / Brand
Hoosier Lottery
Post Production Company
Futuristic Films / Denver, CO
Cut Quest
Creative Director
Jen Reis
Director of Photography
Josh Fisher
Editor
James Bedford
Executive Creative Director
Shea Tullos
Film Director
Jamie Ting
Producer
Emma Harris
Executive Producer
Christian Silberbauer
Senior Art Director
Astrid Michelson
Senior Copywriter
Storm Sternad
Account Director
Danielle Deats
Audio Mix + Music
Coupe Studios
Camera Op
Caleb Heller
Colorist
Jonnie Sirotek
Head of Development
Dylan Stephens
Head of Post
Brittany Horwege
Line Producer
Samantha Sigler
Production director
Martha Douglas
Project Management Director
Helen Rudolph-Shabinsky
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