Denver Awards
Category
Craft / Editing
Annual ID
DEN25_MI058M
If you think Telluride and Mountain Village is solely a winter destination, think again. Because summer is just as surreal.
For this year’s iteration of the Beyond It All campaign, we wanted to show travelers that summer in Telluride and Mountain Village is where leisure and adventure blend to create the most magical vacation experience. To do that, we created life-like composites combining existing photography and other assets to create dream-like scenes. Using photography helped us stay true to the destination as we cut scenes apart and remixed them to show the surreal feeling of being in Telluride and Mountain Village.
Then we brought these scenes to life, in motion, by setting up each scene in layered 3D spaces to give a sense of depth. Next, we manipulated a camera amongst the layers to create a parallax animation effect. Finally, we animated individual pieces like paragliders and butterflies flying by to give each scene a lively, moving element. In the end, each piece layered together to portray a destination that’s truly Beyond It All.
For this year’s iteration of the Beyond It All campaign, we wanted to show travelers that summer in Telluride and Mountain Village is where leisure and adventure blend to create the most magical vacation experience. To do that, we created life-like composites combining existing photography and other assets to create dream-like scenes. Using photography helped us stay true to the destination as we cut scenes apart and remixed them to show the surreal feeling of being in Telluride and Mountain Village.
Then we brought these scenes to life, in motion, by setting up each scene in layered 3D spaces to give a sense of depth. Next, we manipulated a camera amongst the layers to create a parallax animation effect. Finally, we animated individual pieces like paragliders and butterflies flying by to give each scene a lively, moving element. In the end, each piece layered together to portray a destination that’s truly Beyond It All.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Karsh Hagan
Art Director
Peter Halvorson
Associate Creative Director
Kristine Crawford
Chief Creative Officer
Jeff Martin
Copywriter
Nate Gendler
Editor
Peter Halvorson
Executive Creative Director
Dave Cook
Senior Art Director
Callie Keeling
Senior Producer
Maria Ferrando
Account Manager
Brittany LeBlanc
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
VP Account Service
Lauren Corna
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