Denver Awards
Category
Craft / Cinematography
Annual ID
DEN25_MI060M
To ensure Hoosier Lottery remained top-of-mind during a competitive retail season, this playful, endearing TV spot leaned into familiar rituals and gathering moments to remind Hoosiers that the very best way to spread holiday cheer is by gifting Hoosier Lottery Scratch-offs this year. Through elaborate production and set design and moody cinematography, the star of the spot are the Scratch-offs themselves, highlighted in each scene in surprising and unexpected ways. The story was driven by a nostalgic track reminiscent of beloved holiday movies that keeps the energy upbeat and fresh while getting stuck in your head—in a good way.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Production Company
Curfew
Music / Sound Production Company
Coupe Studios / Boulder
Post Production Company
Wild Manor
Chief Creative Officer
Norm Shearer
Creative Director
Jen Arnold
Director
Mark Smith
Spencer Dennis
Director of Photography
Bjorn Admundsen
Editor
Jeff Wilson
Group Creative Director
Shea Tullos
Brand Strategist
Fiona Koshy
Content Strategist
Ethan Nosky
Executive Producer
Kathryn Burke
Post Executive Producer
Lennon Dean Barnica
Senior Art Director
Astrid Michelson
Senior Copywriter
Storm Sternad
Account Director
Summer Hershey
Account Supervisor
Rian Rosado
Associate Project Manager
Alexis Madrid
COO & General Manager
Donald Redic
Founder and CEO
Joe Conrad
Head of Production
Kate Swenson
Line Producer
William Crouse
Media Director
Matt Stontz
Media Supervisor
Alex Hyland
Production Design Manager
Stephen Hausrath
Production director
Martha Douglas
Retail & Advertising Manager
Alison Baker
Senior Director of Marketing
Brittany D'Haenens
Senior Motion & Video Designer
Ben Micek
Senior Production Designer
Jeff Olson
Senior Project Manager
Torrie Eberhard
Sr. Account Manager
Mary Bolton
Sr. Brand & Advertising Specialist
Katie Webber
Sr. Digital Marketing Manager
Dustin Thompson
Sr. Manager - Public Relations, Sponsorships & Event Marketing
Jason Mueller
VP, Comms & Media
Chris Shewmake
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