Denver Awards
Category
Craft / Visual Effects
Annual ID
DEN25_MI064M
The campaign for Triple Play Scratch Offs was a knockout, strategically designed to spotlight the product's core feature: three exciting ways to win on every ticket. We brought this unique selling proposition to life through a high-energy, action-packed creative concept that resonated with audiences.
The centerpiece of the campaign was a dynamic commercial starring "Team Triple Play"—a formidable trio of wrestlers. These three champions worked in unison, mirroring the scratch-off's multiple win opportunities, to conquer their towering adversary, "The Mighty Money Bags." The commercial was packed with the same thrill and excitement players feel when they discover a win, highlighting a memorable signature wrestling move called the "Head Scratcher." This engaging visual metaphor encapsulated the scratch-off experience.
Beyond the television spot, the campaign extended its playful spirit into digital spaces with an interactive thumb-wrestling game called “The Triple Play Takedown”. Users could challenge a trio of digital opponents, competing for a chance to win Triple Play Scratch Offs themselves, directly linking digital engagement with the product's unique selling point. All campaign elements, from the commercial to the point-of-sale ads, were unified by a vibrant, cohesive color palette. This ensured instant recognition and a consistent brand experience across every touchpoint, driving home the message of triple the ways to win.
The centerpiece of the campaign was a dynamic commercial starring "Team Triple Play"—a formidable trio of wrestlers. These three champions worked in unison, mirroring the scratch-off's multiple win opportunities, to conquer their towering adversary, "The Mighty Money Bags." The commercial was packed with the same thrill and excitement players feel when they discover a win, highlighting a memorable signature wrestling move called the "Head Scratcher." This engaging visual metaphor encapsulated the scratch-off experience.
Beyond the television spot, the campaign extended its playful spirit into digital spaces with an interactive thumb-wrestling game called “The Triple Play Takedown”. Users could challenge a trio of digital opponents, competing for a chance to win Triple Play Scratch Offs themselves, directly linking digital engagement with the product's unique selling point. All campaign elements, from the commercial to the point-of-sale ads, were unified by a vibrant, cohesive color palette. This ensured instant recognition and a consistent brand experience across every touchpoint, driving home the message of triple the ways to win.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Production Company
Casey
Lumenati
Music / Sound Production Company
Coupe Studios / Boulder
Chief Creative Officer
Norm Shearer
Creative Director
Rachel Hickey
Director
Timothy Kenall
Director of Photography
Sam Chase
Editor
Jeff Wilson
Executive Creative Director
Brian Watson
Group Creative Director
Shea Tullos
Brand Strategist
Fiona Koshy
Executive Producer
Annie Carney
Senior Art Director
Astrid Michelson
Senior Copywriter
Storm Sternad
Account Director
John Dobson
Account Manager
Erica Lydon
Digital Experience Director
Tyler Hearn
Digital Producer
Skyler Taube
EP/Managing Director
Patrick Casey
Founder and CEO
Joe Conrad
Head of Production
Caroline Klimerman
Line Producer
Daniel Long
Post Audio
Groundcrew Sound
Post Producer
Erin BonSalle
Production director
Martha Douglas
Production Supervisor
Michele Sherlock
Project Manager
Bre Robb
Senior Front End Developer
Austin Lliteras
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