Denver Awards
Category
Livestream
Annual ID
DEN25_SM013M
Ever stare into a refrigerator for seven days?
As America’s #1 Refrigerated Ranch Dressing, Litehouse set out to prove that things are more exciting in the fridge. How? By livestreaming the inside of a fridge for seven days. Straight. Like, no stopping.
The Litehouse Fridge Cam turned an everyday appliance into an unpredictable stage. Throughout the week, viewers tuned in for daily prizes, interactive games, live challenges, and tons of ranch-fueled weirdness. One minute, you’re seeing some leftovers. The next, there’s a riddle on a relish jar. A puzzle on a pizza box. Condiment fashion shows. Vegetable sock puppets. Live comedy. Ranch-inspired recipe segments. And more.
It was seven days of entertainment, community, and a weirdly wonderful reminder that everything is cooler in the fridge.
2025 Awards
Total Points: 1
Merit Winner
Credits
Agency
Karsh Hagan
Associate Creative Director
Ben Rindels
Chief Creative Officer
Jeff Martin
Copywriter
Nate Gendler
Design Director
Greg Ryan
Executive Creative Director
Dave Cook
Senior Art Director
Jacob Farwell
Senior Producer
Maria Ferrando
Senior Social Strategist
Avery Anderson
Account Manager
Jackie Wolles
Designer/Animator
Eleeza Palmer
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
Director of Creative and IT Services
Nancy Casey-Humphrey
Director of Experience Design
Trevor Glassman
Director of Video and Motion
Justin Levin
Editor/ Assistant Technical Director
Colton McKee
Group Account Director
Carol Quinn
Technical Director
Trvr Merchant
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