Denver Student Awards
Category
Student / Best of Show
Annual ID
DEN24_ST001G
Face it, sandwiches are dry by nature (‘sand’ is literally written in the name). So when that sandy gives you a mouthful of Sahara, do what you should….Moisturize It. Mayo is made from 80% oil to help your sandy go down your gullet with ease.
Kraft Mayo will reposition itself as the "Sandwich Moisturizer." Bottling it in a new pump container and producing a complementary line of sandwich care products, Kraft Mayo will tap into the clichés of the skincare industry, reminding folks to always moisturize their meal. The OOH campaign will be featured outside of delis and restaurants, where sandwiches are served the most, and the additional stunts will carry the campaign through experiential placements including a Sandwich Spa truck and a Sandwich Care PR box.
Kraft Mayo will reposition itself as the "Sandwich Moisturizer." Bottling it in a new pump container and producing a complementary line of sandwich care products, Kraft Mayo will tap into the clichés of the skincare industry, reminding folks to always moisturize their meal. The OOH campaign will be featured outside of delis and restaurants, where sandwiches are served the most, and the additional stunts will carry the campaign through experiential placements including a Sandwich Spa truck and a Sandwich Care PR box.
2024 Awards
Total Points: 10
Student Best of Show Winner
Credits
Art Director
Oliver Pollock
Andrew Elliott
Olivia Bransford
Copywriter
Oliver Pollock
Creative Director
Jeff Gillette
College / University
University of Colorado Boulder / Boulder, CO
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