Denver Student Awards

2025 Denver Student - Denver Student

Wear Your Algorithm

School University of Colorado / Boulder

Client Crocs

Category

Student / Campaign

Annual ID

DEN25_ST002G

Who says your Crocs can’t be as unique as your social media feed? With wearyouralgorithm.com, we’re flipping the script on personal style by blending social media, self-expression, and the magic of Jibbitz. Partnering with TikTok, Pinterest, and Instagram, we created a one-of-a-kind experience where users' feeds and preferences are turned into customized Jibbitz packs—tailored to match their vibe in real-time.

Whether you're channeling Y2K, living your best Cottagecore life, or curating your own aesthetic, Crocs now lets you wear your personality. The fun doesn’t stop online: customers can see their personalized Jibbitz in action through interactive in-store experiences and explore a museum of fan-submitted Crocs creations. Wear Your Algorithm is all about celebrating individuality—one charm, one Croc, and one unique personality at a time.

2025 Awards

Total Points: 10

Student Gold Winner

Credits

College / University

University of Colorado / Boulder
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