Denver Student Awards

2025 Denver Student - Denver Student

Weird Doesn't Age

School University of Colorado Boulder / Boulder

Client Crocs

Category

Student / Campaign

Annual ID

DEN25_ST005S

According to a 2023 Civic Science report, 27% of adults aged 35 and up are still proudly wearing their Crocs… proving you never outgrow your favorite funky footwear. And they're raising the next generation of Croc wearers, as well, with nearly 60% of parents saying their kids are Crocs lovers too. Which means, Crocs are one of the few fashion statements that transcend generations. The world tries to tell us that growing up means toning it down, but some things like being boldly and unapologetically yourself only get stronger with time. Crocs celebrates the kind of weird that doesn't waver, whether you're five or eighty five. It's about colorful clogs, offbeat jibbitz, and a spirit that says why not instead of why. Self expression has no rulebook and certainly no age limit.

2025 Awards

Total Points: 5

Student Silver Winner

Credits

College / University

University of Colorado Boulder / Boulder
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