Beyond Borders

Taco Bell isn’t celebrated for its authenticity. This campaign aims to talk about the Taco Bell menu as a comfort and an exploration in what we can do with food. Rather than making the menu come off as authentic, this campaign celebrates the fact that Taco Bell is in a league of its own. The campaign activation includes a series of food trucks will be sent out to major culinary cities in the United States (New York, Miami, New Orleans, Austin, and San Jose). Custom menus will be made for these food trucks including fusion dishes of local favorites with Taco Bell favorites.