Miami Awards
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Category
Television & VOD
Annual ID
MIA23_FI001M
In a city where you can find a Cuban sandwich practically in every corner, how do you ensure your version stands out?
Our OOH and digital campaign, “It Doesn’t Get More Cuban Than This,” let people know that Pollo Tropical serves up authentic Cuban sandwiches, down to the cut (and lechón).
We kept things authentic in our “Cuban Pride” TV spot by running on general market television a first-generation Cuban — complete with his natural accent as he describes what makes up a real Cuban sandwich.
Our OOH and digital campaign, “It Doesn’t Get More Cuban Than This,” let people know that Pollo Tropical serves up authentic Cuban sandwiches, down to the cut (and lechón).
We kept things authentic in our “Cuban Pride” TV spot by running on general market television a first-generation Cuban — complete with his natural accent as he describes what makes up a real Cuban sandwich.
2023 Awards
Total Points: 1
Merit Winner
Credits
Agency
Macias Creative / Miami
Production Company
Zipper Film / Miami
Music / Sound Production Company
Animal Music / Miami
Post Production Company
Whole Milk / Miami
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