Miami Awards
Category
Branding
Annual ID
MIA24_DE001S
COR:US is a Caribbean ready-to-drink cocktail based on the local traditional Rum Punch. With such a rich country and culture coming from the Islands, the brand identity could only be inspired by Barbados itself. The result is a new design system tailored with all the right elements coming together, like a good Rum Punch.
2024 Awards
Total Points: 7
Silver Winner
Credits
Agency
MAD / Miami
Production Company
Mad Labs / Miami
Chief Creative Officer
Roy Husdell
Creative Director
Gustavo Vieira
Executive Creative Director
Rafael Ribeiro
Producer
Bebe C
Strategist
Cristiana Azeredo
Gabriela Penkal
Senior Copywriter
Caio Fortes
Account Manager
Kaela Wyche
CEO
Marc Aptakin
COO
Scotty Smith
Operations Director
Juliana Tonussi
Project Manager
Phillip Cardoso
Video editor
Rafael Teixeira
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