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Category
Posters
Annual ID
MIA24_DE006M
COR:US is a Caribbean ready-to-drink cocktail based on the local traditional Rum Punch, which is an intrinsic part of Barbados’ culture. To launch COR:US, the posters were all inspired by the Caribbean itself, using Barbados’ elements like its landscape, diversity, people, and culture. The result is a series of posters with all those elements coming together perfectly, just like the ingredients of a good Rum Punch.
2024 Awards
Total Points: 1
Merit Winner
Credits
Agency
MAD / Miami
Production Company
Mad Labs / Miami
Chief Creative Officer
Roy Husdell
Creative Director
Gustavo Vieira
Executive Creative Director
Rafael Ribeiro
Producer
Bebe C
Strategist
Cristiana Azeredo
Gabriela Penkal
Senior Copywriter
Caio Fortes
Account Manager
Kaela Wyche
CEO
Marc Aptakin
COO
Scotty Smith
Operations Director
Juliana Tonussi
Project Manager
Phillip Cardoso
Video editor
Rafael Teixeira
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