Miami Student Awards
2023 Miami Student - Miami Student
exBae
School University of Miami / Miami
Client eBay
Category
Student / Integrated Campaign
Annual ID
MIA23_ST001G
The Ask: Develop a response that brings Gen Z to the eBay marketplace to sell their preloved items.
The Solution: Use the emotional spark of Valentine’s Day to remind Gen Z to get rid of their ex’s stuff.
The Solution: Use the emotional spark of Valentine’s Day to remind Gen Z to get rid of their ex’s stuff.
2023 Awards
Student Gold Winner
Credits
Student
Silvana Silva
College / University
University of Miami / Miami
Related Awards
