Miami Student Awards

2025 Miami Student - Miami Student

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School Miami Ad School / Miami

Client Apple

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Category

Student / Experiential

Annual ID

MIA25_ST009S

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FaceTime now uses ASL in real time

Problem
70 million people in America rely on ASL as their primary form of communication, yet 99% of hearing Americans don't use or understand it, creating a significant barrier. Apple's Live Captions help, but many Deaf individuals still resort to typing messages to bridge the gap. For those seeking natural, face-to-face conversations, the challenge remains.

Idea
Apple's new FaceTime update detects ASL in real-time and voices it out, breaking language barriers and enabling seamless communication between Deaf and non-ASL users.

How It Works
FaceTime already interprets basic hand gestures like thumbs up and hearts during calls. This update expands that feature
support ASL, providing real-time voice output for effortless interaction between Deaf and hearing users.

2025 Awards

Total Points: 5

Student Silver Winner

Credits

College / University

Miami Ad School / Miami
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