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About the Work
Emirates A380 ëExaggerateí
To celebrate the new Emirates A380 Superjumbo, we created a set of ads that championed the aircraft's unique feature, onboard showers. Our insight was that they sound too good to be true. This led to an idea based upon the universal truth that people love to embellish their travel stories.
The campaign comprises three interactive video ads, for each of which we shot a character recounting a travel story. The user can choose which level of exaggeration they want to play within the ad: ëSOMEí, ëNONEí or ëWILDí. The twist is that the part about the shower always stays the same, as it needs no exaggeration.
To celebrate the new Emirates A380 Superjumbo, we created a set of ads that championed the aircraft's unique feature, onboard showers. Our insight was that they sound too good to be true. This led to an idea based upon the universal truth that people love to embellish their travel stories.
The campaign comprises three interactive video ads, for each of which we shot a character recounting a travel story. The user can choose which level of exaggeration they want to play within the ad: ëSOMEí, ëNONEí or ëWILDí. The twist is that the part about the shower always stays the same, as it needs no exaggeration.
2009 Awards
Total Points: 5
Merit
Credits
Agency
Amy Hancock
Production Company
Bare Films
Art Director
Alex Shapowal
Creative Director
Sam Ball
Dave Bedwood
Designer
Anna Charity
Programmer
Jimmy Hay
Writer
Alex Buchanan-Dunlop
Agency Producer
Annis Bailey
Content Strategist
Fransje Schoenmaker
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