The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID
09232N
About the Work
Objective:
Tying in with the TV commercialÅC dozens of
photos taken by the actress appearing in the TV
commercial were displayedÅC appealing the fact
that even women who are beginners can easily
shoot quality photos using this single-lens
reflex camera.
Concept:
Normal outdoor advertisements will not suffice to
catch the attention of passersby so we provided
an interactive experience where passersby would
feel like they were interactively browsing the
photosÅC just like in the movie ÅhMinority ReportÅh.
*Brief
This project targets women.
Emphasis was especially stressed on the fact that
quality photos can be shot with camera
capabilities regardless of techniques.
To prove this factÅC a photo gallery displaying
many photos shot by the young actressÅC who is
similar to the userÅC is introduced and displayed.
Photos taken by several other entertainers were
also displayed on the website.
*Solution
On Roppongi HillsÅf 360Åã billboardÅC 12 projectors
projected several dozen images of the photos
taken. In order to attract the attention of the
passersbyÅC we provided an interactive expression
where photos would pop out one after another in
reaction to the passersbyÅfs actionsÅC such as a
hand wave by the passersby.
Tying in with the TV commercialÅC dozens of
photos taken by the actress appearing in the TV
commercial were displayedÅC appealing the fact
that even women who are beginners can easily
shoot quality photos using this single-lens
reflex camera.
Concept:
Normal outdoor advertisements will not suffice to
catch the attention of passersby so we provided
an interactive experience where passersby would
feel like they were interactively browsing the
photosÅC just like in the movie ÅhMinority ReportÅh.
*Brief
This project targets women.
Emphasis was especially stressed on the fact that
quality photos can be shot with camera
capabilities regardless of techniques.
To prove this factÅC a photo gallery displaying
many photos shot by the young actressÅC who is
similar to the userÅC is introduced and displayed.
Photos taken by several other entertainers were
also displayed on the website.
*Solution
On Roppongi HillsÅf 360Åã billboardÅC 12 projectors
projected several dozen images of the photos
taken. In order to attract the attention of the
passersbyÅC we provided an interactive expression
where photos would pop out one after another in
reaction to the passersbyÅfs actionsÅC such as a
hand wave by the passersby.
2009 Awards
Total Points: 5
Merit
Credits
Production Company
media concierge inc
AITIA Corporation
Creative Director
Koshi Uchiyama
Director
Nobuo Tanaka
Hiroko Mugibayashi
Photographer
Yuu Kashii
Programmer
Yoshihiro Kunihara
Writer
Satoshi Hanai
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