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Category
Newspaper / Full Page or Spread - Campaign
Annual ID
10107A
About the Work
Staedtler Pens needed an eye catching campaign to demonstrate their new Long lasting pens. Targeted mainly at students who would need pens of this sort especially when writing their exams and school and college projects.
We hit on the idea of making a complete, elaborate picture with a single line. A line that never stops. One line that completed a picture that, in itself, was a testimony to 'never stopping'. The subjects chosen were historical moments of success that was a culmination of the unrelenting spirit of perseverance.
We hit on the idea of making a complete, elaborate picture with a single line. A line that never stops. One line that completed a picture that, in itself, was a testimony to 'never stopping'. The subjects chosen were historical moments of success that was a culmination of the unrelenting spirit of perseverance.
2010 Awards
Total Points: 5
Merit
Credits
Co-Agency
Subhash Rao
Art Director
Manish Darji
Creative Director
Russell Barrett
Sonal Dabral
Illustrator
Manish Darji
Vinayak Kurade
Writer
Russell Barrett
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