The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Evolution

Agency Goodby Silverstein & Partners / San Francisco

Client NBA

Category

Magazine / Full Page or Spread - Single

Annual ID

10129A

About the Work

Every year the NBA playoffs crowns a new champion and creates a batch of new memories. That new champion and those new memories are now permanantly apart of NBA history. In a sense, the NBA playoffs connects to the past, present and future. With this execution we visually represent that thought. The great moments from Bill Russell to Magic Johnson to Michael Jordan to Kevin Garnett are all part of the same legacy and share one thing. They're champions.

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Matt Ryan

Writer

Ari Weiss
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