The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Magazine / Full Page or Spread - Campaign
Annual ID
10162A
About the Work
Super Attak (Product): Super Attak is the premium instant adhesive solution, offering the superior combination of speed, power and universality. Every consumer can count on Super Attak to offer the most innovation instant adhesive products with easy-to-use application systems, making the instant repair job safe and frustration-free.
The Welcome Back campaign introduce an important emotional aspect which goes far beyond the rational use of the glue creating more empathy with the consumers, as it shows us an important insight about fixing an object: the joy to have it back as new once again.
The Welcome Back campaign introduce an important emotional aspect which goes far beyond the rational use of the glue creating more empathy with the consumers, as it shows us an important insight about fixing an object: the joy to have it back as new once again.
2010 Awards
Total Points: 5
Merit
Credits
Co-Agency
Chiara De Simone
Art Director
Ricard Valero
Creative Director
Vicky Gitto
Photographer
Andrea Melcangi
Writer
Alesssandro Mian
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