The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Trade / Full Page or Spread - Single
Annual ID
10227A
About the Work
In previous years, D&AD?s Call For Entries ads have tended to be simple announcements.
This year, that wasn?t enough.
There are more awards schemes than ever, and companies have less money to spend on entering them.
Competition is tough.
So this year?s campaign sought to remind entrants what makes D&AD unique - and why it should be first on everyone?s list.
This year, that wasn?t enough.
There are more awards schemes than ever, and companies have less money to spend on entering them.
Competition is tough.
So this year?s campaign sought to remind entrants what makes D&AD unique - and why it should be first on everyone?s list.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Nick Bell
Carlos Mancebo
Creative Director
Paul Brazier
Designer
Nick Bell Design
Writer
Tim Riley
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