The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Doomsday

Agency David&Goliath / El Segundo

Client Coco de Mer

Category

Collateral / Posters, P.O.P. and In-Store - Single

Annual ID

10236A

About the Work

Nuclear weapons, missile testing, villainous dictatorships and global conflict are in the news every day. With the current state of world affairs, the phrase "like there's no tomorrow" has relevance now more than ever. Coco de Mer wants to remind its customers that there's no better time than the present to celebrate sex, its joy and beauty.

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Rodrigo Butori

Creative Director

David Angelo
Colin Jeffery

Writer

Noah Phillips
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