The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID
10021A
About the Work
Brief:
SeventyMM is an online movie rental service which wanted to expand its customer base. With regards to this they introduced a "rent one, get one free" offer.
Solution:
Movies have always been similar is one way or not. based on this, we created a campaign showing two vastly different movies with a similar (if not exact) plot line.
SeventyMM is an online movie rental service which wanted to expand its customer base. With regards to this they introduced a "rent one, get one free" offer.
Solution:
Movies have always been similar is one way or not. based on this, we created a campaign showing two vastly different movies with a similar (if not exact) plot line.
2010 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Suketu Gohel
Creative Director
Tony Pereira
Sagar Mahabaleshwarkar
Minakshi Achan
Photographer
Shirish Dichkar
Writer
Elrid Carvalho
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