The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

O

Agency Ogilvy & Mather, S.A. / Mexico, D.F.

Client Mattel México

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Category

Collateral / Posters, P.O.P. and In-Store - Single

Annual ID

10244A

About the Work

The story was created using words that only have the "O" vowel in the. It is a long story to prove that when you play Scrabble you become better at vocabulary as it shows the endless possibilities of words with the letter "O" in them. For example: Go, follow nonstop who knows honor. In translating the story to English it would lose sense, so it remains in its original language.

The story is about Doctor Otto, who believes Rodolfo is a raving madman in need of electroshock therapy to be cured of his insanity. Rodolfo tries to convince Doctor Otto that he is not insane, he is just different. Nevertheless the Doctor, along with Flor an Socorro give Rodolfo a high dose of volts.

2010 Awards

Total Points: 5

Merit

Credits

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