The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service / Radio - Single
Annual ID
10316R
About the Work
For the very first time a song on radio became part of an advertising message. There was no other advertising ?the spot was on air exclusively between program. After about 1 minute the sound of the song changes ? and we hear surround sounds. The same song plays on a radio somewhere else at the same time. A bordello somewhere in Asia. A little girl is negotiating with a freeman. Then the girl switches off the radio. And finally: The off with the donation calling against child prostitution.
Our goal was to get awareness for child prostitution and make people think about it. And generate donations.
Our goal was to get awareness for child prostitution and make people think about it. And generate donations.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Studio Funk GmbH & Co. KG
Creative Director
Alexander Schill
Maik Kaehler
Christoph Nann
Axel Thomsen
Writer
Rudolf Novotny
Till Diestel
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