The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service / Television - Single
Annual ID
10321T
About the Work
Delivering bad news is tough. Especially when the news is that one billion people could die from tobacco in the 21st century. But there?s a lot of people in the world and if you do the math that?s only??. Oh, wow.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Smuggler
Art Director
Eric Stephenson
Rob Kottkamp
Creative Director
Pete Favat
John Kearse
Director
Henry-Alex Rubin
Producer
Drew Santarsiero
Writer
Gregg Nelson
Will Chambliss
Agency Producer
Carron Pedonti
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