The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Lecture Hall

Agency Arnold Worldwide / Boston

Client American Legacy Foundation
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Annual ID

10322T

About the Work

Looking for a sick career right out of college? How about one in an industry whose products could potentially kill one billion people in the 21st century? Sick enough for you? As these students found out, unemployment is sometimes better than the alternative.