The One Show
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Category
Consumer Television / Over :30 / Under :90 - Single
Annual ID
10360T
About the Work
This 2 minute television commercial formed the spearhead of ?The Regulars? campaign for VB beer, launching during the biggest sporting event of the Australian calendar year. Australians, proud of their ability to laugh at themselves and others, are notorious for categorizing people according to their appearance, their habits, where they live, what they do, their strengths and their weaknesses. It is this unique Australian ability to deliver 'the back handed compliment' that this epic taps into. Because VB beer is for all kinds of people, we created a real parade, celebrating all Australians and the groups they belong to ? including ?Blokes punching above their weight?, "Blokes Built Like A Brick Shit House", ?Men who should?ve read the instructions?, ?The Manscapers? and of course the all important ?Brewers?.
2010 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 Australia
Production Company
@radical.media
Art Director
Matty Burton
Cam Blackley
Creative Director
David Nobay
Director
Gary Freedman
Producer
Catherine Anderson
Karen Bryson
Writer
Cam Blackley
Matty Burton
Agency Producer
Paul Johnston
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