The One Show
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Category
Consumer Television / Over :30 / Under :90 - Single
Annual ID
10364T
About the Work
This campaign appeals to our optimism in times of crisis. It is a real story, with absolutely real characters, in which an encounter takes place between two people: Josep, the oldest man in Spain and Aitana, a newborn baby girl. Drawing on his 102 years? experience, the old man gives her a series of common sense tips, in order to help her engage in life with keenness and excitement because, in spite of the hard times we have to endure, we?re here to be happy.
2010 Awards
Total Points: 5
Merit
Credits
Agency
McCann Erickson Madrid
Production Company
Landia
Art Director
Raquel Martinez
Creative Director
Isidro Casanova
Monica Moro
Leandro Raposo
Director
Andy Fogwill
Producer
Assaf Eldar
Writer
Josep Mascaro
Agency Producer
Luis Felipe Moreno
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