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Category
Consumer Television / Commercials of var. length - Campaign
Annual ID
10416T
About the Work
These spots aired as part of VB beers 'The Regulars' campaign in the months following our major 2 minute launch TV commercial that premiered during a major sporting event. Australians, proud of their ability to laugh at themselves and others, are notorious for categorizing people according to their appearance, their habits, where they live, what they do, their strengths and their weaknesses. It is this unique Australian ability to deliver 'the back handed compliment' that all of these spots celebrate. There were a total of 15 commercials cut from 14 hours of footage and rolled out continuously keep the campaign fresh.
2010 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 Australia
Production Company
@radical.media
Art Director
Matty Burton
Cam Blackley
Creative Director
David Nobay
Director
Gary Freedman
Producer
Catherine Anderson
Karen Bryson
Writer
Cam Blackley
Matty Burton
Agency Producer
Paul Johnston
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