The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Transform

Agency TAXI / New York

Client Museum of Modern Art

Category

Non-Broadcast / Single

Annual ID

10446T

About the Work

Commissioned by MoMA, the ?I See? project seeks to attract younger audiences to its contemporary art collections by using film to explore the connection between life and art. Two short films written by us and directed by the filmmaker Azazel Jacobs (?Momma?s Man,? ?Nobody Needs to Know?) launch a series that will invite other upcoming filmmakers to contribute. In this short film, a man considers Rossine?s ?Symphony No. 1.? His audio guide becomes an increasingly intimate dialogue as it draws parallels between the man?s life and that of the sculptor.

2010 Awards

Total Points: 5

Merit

Credits

Production Company

Epoch Films
Knowmore Productions

Art Director

Paul Lavoie

Creative Director

Ron Smrczek
Paul Lavoie

Director

Azazel Jacobs

Producer

Alex Orlovsky

Agency Producer

Aaron Royer
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