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Category
Experiential Advertising / Single
Annual ID
10479G
About the Work
For the opening of the new IKEA Malm? store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malm? region. But at the same time staying relevant and focusing on IKEA's offer, their products. Without messing around.
2010 Awards
Total Points: 5
Merit
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