The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branding / Booklet/Brochure
Annual ID
10004D
About the Work
Selecon is a leading theatre and architectural lighting design and manufacturing company based in New Zealand.
The brand book was part of a broader brand development programme for the company assisting in the articulation of its vision, mission and values internally and the communication of this externally across all touch points.
The brand book became a central part of the project, documenting the results of the initial discovery stages and articulation of strategy in a visual form. The book was used to communicate within the company domestically and internationally and serve as a reference point for all external communications.
The brand book was part of a broader brand development programme for the company assisting in the articulation of its vision, mission and values internally and the communication of this externally across all touch points.
The brand book became a central part of the project, documenting the results of the initial discovery stages and articulation of strategy in a visual form. The book was used to communicate within the company domestically and internationally and serve as a reference point for all external communications.
2010 Awards
Total Points: 10
Bronze Pencil
Credits
Creative Director
Dean Poole
Designer
Anna Myers
Related Awards
