The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Design

PAUSE Cafeteria

Agency KW43 BRANDDESIGN / Duesseldorf

Client Grey / G2 group

Category

Corporate Identity / Campaign

Annual ID

10096D

About the Work

Also advertisers need an advert break. Those working at GREY take their timeout in the bistro of the advertising agency: the ?PAUSE?. Whether it is for a COFFEE BREAK, BIG BREAK, SAMLL BREAK, MEETING BREAK or PEE BREAK ? the cafeteria leaves nothing to be desired.
The overall design concept of the ?PAUSE? takes up a subordinate role to the puristic interior design of
the premises and thereby works with simple means: the distinctive logo uses the internationally known
pause symbol and is placed on the top left-hand corner on every medium. The large white spaces transport the feeling for calmness ? which is vital for a relaxed break from work. In addition to this, the expandable text concept invites you to always discover something new ? and to develop new creative ideas all about the
pause theme.

2010 Awards

Total Points: 5

Merit

Credits

Creative Director

Christian Voettiner

Writer

Simone Henke
Share To

Related Awards

 

 

 

 

Follow Us