The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Design

Rattenkiller

Agency Haase & Knels + Schweers / Bremen

Client Ahlers Getränke GmbH

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Package Design / Single

Annual ID

10105D

About the Work

Rattenkiller cordial is based on an old recipe of herbs and was developed for beverage wholesaler Ahlers Getr?nke in cooperation with the ancient city of Hamelin in Northern Germany. The product was launched at the cities 725th anniversary in 2009. Name, design and storyline of the product are based on a well known German fairy tale. In this world famous legend, the sinister Pied Piper first ridded Hamelin of the plague of rats, but did not receive the promised payment and ultimately enticed all the children away from the town.

2010 Awards

Total Points: 5

Merit

Credits

Share To

Related Awards

 

 

 

 

Follow Us