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Category
Package Design / Campaign
Annual ID
10118D
About the Work
Problem: Teenage girls don?t want others to know when they carry sanitary napkins or dispose off used ones.
Objective: Help these girls have a more discreet period experience and hence a happy one.
Thus leveraging Whisper from a just another brand of sanitary napkins to a brand that understands girls and their periods.
Idea:
Unsuspecting wrappers that help girls store and dispose off sanitary napkins with complete discretion.
We designed a number of covers which looked like regular wrappers.
These covers were given away with Whisper packs and were kept in the ladies room of various schools, colleges, malls and multiplexes.
All that girls had to do was pick up a wrapper and use it to store or dispose their pad.
The wrapper made the pad unsuspecting and helped girls to have a happier period.
Objective: Help these girls have a more discreet period experience and hence a happy one.
Thus leveraging Whisper from a just another brand of sanitary napkins to a brand that understands girls and their periods.
Idea:
Unsuspecting wrappers that help girls store and dispose off sanitary napkins with complete discretion.
We designed a number of covers which looked like regular wrappers.
These covers were given away with Whisper packs and were kept in the ladies room of various schools, colleges, malls and multiplexes.
All that girls had to do was pick up a wrapper and use it to store or dispose their pad.
The wrapper made the pad unsuspecting and helped girls to have a happier period.
2010 Awards
Total Points: 5
Merit
Credits
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