The circular shapes of the kaleidoscopes symbolize the cycle of seasons and of our lives, and 360 of these kaleidoscopes are presented on the cover. The intended target audience for this agenda are the business associates of Ando and Total Identity, and it is handed out as a gift.
With this Ando agenda you are presented with beautiful images as seen through a kaleidoscope. Each week a new item is showed and inspires curiosity and creative thinking, as it invites you to see the beauty in everyday objects. As you open the perforated Japanese folds in the agenda, the original item used to make the kaleidoscope-pattern is revealed. These items are related to specific events of the year,- for example the image of a football in the week of the 2010 FIFA World Cup week, and the lipstick mark in the week of Valentine's Day. The agenda also allows you space to create your own week, so you can be as flexible with your dates as the images of a kaleidoscope are.