The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service / Outdoor and Posters - Single
Annual ID
10245D
About the Work
Brief:
treesforfree.org, a tree planting charity, wanted to tell people looking to buy a gift to consider gifting a tree. And, in the process, raise funds for planting trees.
Idea:
A tree is a gift unlike any other. It is a gift that keeps giving. It gives oxygen, shade, shelter, fruits, brings rain and a host of other things. While people know this, they've never actually thought of gifting a tree. In order to bring this thought to life, we took the single graphic element of a 'giving hand' and created a 'giving tree' made of 'giving hands'.
treesforfree.org, a tree planting charity, wanted to tell people looking to buy a gift to consider gifting a tree. And, in the process, raise funds for planting trees.
Idea:
A tree is a gift unlike any other. It is a gift that keeps giving. It gives oxygen, shade, shelter, fruits, brings rain and a host of other things. While people know this, they've never actually thought of gifting a tree. In order to bring this thought to life, we took the single graphic element of a 'giving hand' and created a 'giving tree' made of 'giving hands'.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Ramesh N
Jerald Samuel
Creative Director
Ramesh N
Vinod lal Heera Eshwer
Designer
Jerald Samuel
Illustrator
Jerald Samuel
Writer
Vinod lal Heera Eshwer
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