The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service / Outdoor and Posters - Single
Annual ID
10247D
About the Work
For World AIDS Day our goal was to encourage people to get tested for HIV. Small removable discs each with a unique HIV virus and information to find your closest testing center can be removed from the poster. As more discs are removed (and more people tested) the virus slowly goes away.
2010 Awards
Total Points: 5
Merit
Credits
Creative Director
Stefan Sagmeister
Designer
Joe Shouldice
Related Awards
