The One Show
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Category
Public Service / Outdoor and Posters - Single
Annual ID
10056D
About the Work
Against Aids. Every minute counts. At a set time, twice a day, the hands of
these clock mechanisms come together and align to form a sentence,
delivering the following message: ?Every 12 hours in Africa, over 2000
people die from AIDS because they have no access to care.? Solidarit? Sida
wanted to alert Europeans to the necessity of acting quickly against this
situation. BETC created an outdoor installation, in association with artist
Nadine Grenier, consisting of 321 clock mechanisms. The bottom of the
installation carries the call to action, explaining where people can get
more information about the foundation and donate online: ?Every minute
counts. www.solidarite-sida.org?
these clock mechanisms come together and align to form a sentence,
delivering the following message: ?Every 12 hours in Africa, over 2000
people die from AIDS because they have no access to care.? Solidarit? Sida
wanted to alert Europeans to the necessity of acting quickly against this
situation. BETC created an outdoor installation, in association with artist
Nadine Grenier, consisting of 321 clock mechanisms. The bottom of the
installation carries the call to action, explaining where people can get
more information about the foundation and donate online: ?Every minute
counts. www.solidarite-sida.org?
2010 Awards
Total Points: 15
Silver Pencil
Credits
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